Black for Good, the movement initiated by Typology, returns for its fourth edition. Because treating yourself and finding "good deals" can and should be done ethically and responsibly, Blancrème is responding, as it did in 2020 and 2021, to the call for more responsible consumption.
Our Commitments
At Blancrème, we are committed to offering you an ethical and responsible consumption approach. We love making beautiful, high-quality products that meet our strong commitments:
- skincare products designed and manufactured in France;
- formulas that prioritize ingredients of natural origin;
- design without animal testing;
- constant monitoring of our formulations to eliminate controversial substances, in compliance with European regulations;
- reusable glass containers thanks to our eco-refills;
- packaging made from sustainably sourced materials: recyclable PET bottles, cardboard boxes from sustainably managed forests.
Allowing you to indulge yourself with healthy, eco-designed products is our humble contribution to a better world. And what about Black Friday?
Join the movement(s)
Black Friday and its string of bargains represents a moment of unbridled consumption. And in this era of climate change, it's impossible to ignore its societal and environmental cost. Fortunately, initiatives have emerged to reverse the trend on Black Friday.
Black for Good
Launched in 2019 by Typology, Black for Good unites a movement around the cosmetics industry, raises awareness of waste, and encourages more responsible consumption. As a cosmetics brand, it was only natural for Blancrème to join the Black for Good movement. Black for Good seeks to reconcile the consumer's desire to take advantage of good deals with the need to have a positive impact on the planet. How? By restoring meaning to the act of Black Friday shopping. From November 19th to 28th, 2022, Blancrème has decided to donate to Reforest'Action, a certified B Corp company that has been working since 2010 to preserve, restore, and plant forests.
Plant trees with Reforest'Action
As in 2020 and 2021, during Black Friday 2022, our e-shop is offering a selection of skincare and limited edition products at discounted prices. Take advantage of this opportunity to treat yourself and contribute to our participation in Black for Good 2022. Blancrème is committed to donating 25% of the profits made from November 19th to 28th, 2022, to Reforest'Action.
Other alternatives
Cosmetics aren't everything, and ethical and responsible consumption is everyone's business. Beyond our commitment to the Black for Good movement, we also believe it's important to highlight other initiatives that can restore meaning to Black Friday or reduce its impact:
- The Green Friday Collective: conducts annual awareness-raising campaigns on the fight against waste and the importance of responsible consumption, as well as the benefits of repair, recycling, and reuse;
- Blue Friday: an ecological alternative to Black Friday, proposed by Ocean as Common. It supports actions that benefit the oceans by donating a certain percentage of sales made on Black Friday.
Together, let's reimagine Black Friday. Together, let's initiate the shift towards more environmentally friendly consumption. To restore meaning to this promotional period.